At vehicle purchase, customers have the option to buy a 1-year plan for $495 or a One-Time Purchase for $2,495. At the end of the initial complimentary trial or included plan duration, customers can choose to purchase a monthly subscription for $49.99 or an annual subscription for $495.

For 2024 model year vehicles configured with a 3-year option, and 2025 model year Explorers ordered before September 30th, 2024, incentives are available to reflect the latest pricing - discuss with your local dealer.

Pricing is subject to change.

The BlueCruise One-Time Purchase option enables customers to make a single upfront payment for a minimum of 7 years of BlueCruise service, with no additional payments required to maintain access. If BlueCruise is technically available beyond 7 years, no additional cost will be required. 

Please note that BlueCruise is tied to your vehicle's VIN and cannot be transferred to another VIN. If you sell your Ford, the new owner will benefit from the BlueCruise service as well. 

Watch the 'how to' video here

One-time setup:

• Download the FordPass® App and add your VIN

• Activate your FordPass Connect modem on your vehicle’s center screen display

• In the vehicle’s center screen display, turn on Lane Centering with Hands-Free,  Select settings icon > Driver Assistance > Adaptive Cruise Control > Lane Centering with Hands-Free

Once you’re on the road:

• Select the Adaptive Cruise Control button  on your steering wheel

• Make sure your Lane-Keeping System is activated. If it isn’t, press the button on your steering wheel.

• Your instrument panel will turn blue and the hands-free Icon will appear when you enter a hands-free Blue Zone

• Drive hands-free with your eyes on the road

To confirm you’ve got the newest features active, check your in-vehicle settings:

In the vehicle's center-screen display, turn on Lane Centering with Hands-free, select Settings icon > Driver Assistance > Adaptive Cruise Control > Lane Centering with Hands-Free*

_{*Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.}

BlueCruise 1.0 – Builds on available Adaptive Cruise Control and Lane Centering to add hands-free driving capabilities on prequalified sections of divided highways called hands-free Blue Zones.

BlueCruise 1.2 – Adds new features including In-Lane Repositioning (which can give you more space by subtly shifting away from vehicles in adjacent lanes) and Lane Change Assist (tapping your turn signal to initiate a hands-free lane change).

BlueCruise 1.3 – Helps you stay engaged longer in hands-free mode by improving performance, with greater ability to navigate narrow lanes and curves.

BlueCruise 1.4 – Delivers greater in-lane stability, while automatically and smoothly adjusting the vehicle’s speed in even more curves, allowing for more hands-free time and a more continuous drive.

BlueCruise 1.5 – Adds new Automatic Lane Change feature, which enhances the hands-free highway driving experience by smoothly and seamlessly initiating an automatic lane change to help keep you moving at the speed of traffic.